FRUM is the electronic pop project of Jenny Augustudóttir Kragesteen. Hailing from the Faroe Islands, an archipelago of nearly twenty islands between Iceland and Norway in the Atlantic, Kragesteen has quietly issued a handful of singles over the past couple of years that highlight her dreamy, gently heartfelt approach to pop.

Her latest single, ‘Ocean’, follows on from last year’s anthem to defiant individualism, ‘Beat’, a song that played with the rhythms and textures of R&B and hip-hop intersected by a buzzing synth riff and deceptively uplifting chorus. ‘Ocean’ finds FRUM racing headlong into euphoric territory again, blending springy electronics, chunky beats and a carefree, swirling vocal together in a mesmerising displaying of summery, emotional pop songwriting prowess.

FRUM’s debut album is expected to land in 2020.

What is your earliest memory?

I sometimes feel like I can remember when I was in my mother’s womb but I know that’s not true – I just wish it was. It’s actually probably when I was two or three years old, sleeping on my mother’s chest or maybe sitting outside on a swing, looking at the blue sky.

What’s the best piece of advice anyone’s given you?

Be honest.

When are you most productive or inspired?

Definitely when I’m out in open nature. I get overwhelmed by a powerful feeling that everything is a part of everything and that I am somehow connected to it. I’m also quite productive when I’m sad and when I feel lonely. Being creative always makes me feel better.

‘Ocean’ is out now on hfn music. Listen to ‘Ocean’ at Spotify.

Interview: Mat Smith

(c) 2019 Further.